Moldova   |  2019

Echinoctius

Entrant Company

SHUMI LOVE DESIGN (TM) Branding Agency

Category

Packaging Design

Client's Name

Equinox

Sub-Category

Wine, Beer & Liquor

Experience Level

Professional

Echinoctius is a wine with a story. This word is formed as the superlative degree of the manufacturer's brand name - Equinox (Equinox Day, which occurs twice a year. These are the days when the day is equal to night). It was this idea, but in a superlative degree, that had to be reflected in the design concept of this wine. The first time we developed a design for this wine series was back in 2013. In 5 more years, there was a need for a significant update of the design concept, for a number of reasons. First of all, the winemaker changed the bottle used for the product, which meant that the label itself had to be changed. Also, in time, it became obvious that the existing concept needs to be updated and improved. It was necessary to express the main idea in a clearer, more detailed, obvious and understandable manner. This particular project compiled a number of innovative solutions in the field of branding and design. First of all, it is a successful, high-quality rebranding of an existing product. It is not an easy task to make it better than it was and we truly managed to cope with it. Secondly, we have developed and implemented a label of complex design features. The label shape conveys the idea of a ​​premium class, exclusive, high product status. The restrained colors emphasize the elitism of the wine itself. The applied post-printing effects, like true gems, decorate and help to express with restraint and precision the basic idea of ​​the concept. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations.

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