Canada | 2019
House of Funk Brewing
House of Funk Brewing challenges the status quo of beer, cultivating an environment of experimentation with devotion to quality. This community-based brewery focuses on experimental techniques to push the boundaries of beer – the root of where our design begins. Our endeavor to explore a new innovative approach to finishes and materiality to construct an inspiring space that takes you to new heights. The “Funk” in their name is inspired by the funky micro-organisms in the brewing process and a nod to the 'church' of the psychedelic era. Upon entering the brewery, space invites patrons to feel like they're walking into an ancient church while “tripping on acid” in a temporary altered state of consciousness. Lancet style windows inspired by the gothic church connect the brewhouse with the tasting room. The dichroic film, which changes color depending on what angle you are viewing it from makes the glass appear as if it’s rippling and undulating. Antique Patina’d mirrors, bell-shaped pendant lights, and 150-year-old salvaged wood doors are re-purposed into the tasting room tables. A vibrant mural by Montreal's renown muralist Dodo Ose interjects movement with high-intensity colors and imagery of a religious-like statue exploding across the wall, sprawling onto the ceiling and stone feature wall. Using raw materials mixed with color and provocative visuals, the design creates a spatial experience that pushes the boundaries while showcasing beer making and tasting. The materials resonate with an old pub sensibility but are contemporized with bold colors and strong branding visuals. The tasting room is a place to gather, free your mind, meet new people and let go of your inhibitions in a community setting. It’s a place that encourages patrons to be playful, have an open mind and experiment with the new, funkier side of brewing.
D.H.I.A international design CO.,Ltd