2021 | Professional

MUSE Design Awards Silver Winner

Six Labs Cannabis Flower Bags

Entrant Company

Idea Booth

Category

Packaging Design - Other Packaging Design

Client's Name

Six Labs Cannabis

Country / Region

United States

One of the most important aspects of cannabis packaging is to make sure your brand sticks out on the ever-crowded shelves. Because we were designing packaging for wholesale flower, which could be sitting in the back room of a dispensary or on a shelf crowded with mylar bags, we knew we couldn’t design “ordinary” packaging. Our goal was to create instantly-recognizable packaging and products, impossible to mistake for another brand’s. We wanted a look and feel that was uniquely ours.



Our packaging needed a unique aesthetic budtenders and consumers alike could trust, one that matched the product customization we were delivering. We needed to make sure our products looked like they belonged in a swanky upscale shop and not behind the counter at a seedy gas station.



With those objectives in mind, we created an iteration of a standard coffee bag, scaled to fit 1 pound of cannabis flower. This packaging would not only contain the product better and protect the buds from getting crushed, but it would also stand apart from all of the standard mylar bags with black and white labels lazily slapped onto them. We created four bags that budtenders would gravitate towards and be excited to share with their customers.

Credits

Creative Director, Idea Booth
Ron Gibori
Lead Designer, Idea Booth
Haley Franker
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