2021 | Professional

MUSE Design Awards Silver Winner

Talia New Branding Packaging Design

Entrant Company

Hylink Digital Solutions

Category

Packaging Design - Rebrand (NEW)

Client's Name

Talia Di Napoli

Country / Region

United States

Entry description:

Talia Di Napoli has been waking up Americans with its refined beech wood-fired, all organic, direct-from Napoli recipes in eight distinct flavors. Italian families have been making pizzas since the 17th century, now with our first of its kind flash freezing technique we can share real Napoli pizza direct to America.



In order to welcome our authentic Italian pizza to Americans we decided to take cues from an era containing Italy’s golden age. The Boom Economico, inspiring filmmakers from iconic films such as Life is Beautiful, Roman Holiday, and La Dolce Vita. As recently as 2017, Call Me By Your Name, won a handful of awards and it was clear that Americans still longed for Italia’s beauty.



We changed the entire process from the box to your door, to the sleeves where your pizza sleeps. Through our new design you can spend your 10 minutes of waiting with us in Napoli, as we educate you on the masterpiece coming to life in your oven.



To encourage customers to explore all 8 of our pizzas, we created characters and stories based on the origins of the pizzas our customers loved. Talia Di Napoli transformed a delicious dinner idea to an authentic tour through the Italian heritage behind the pizza.

Credits

Managing Director / Hylink
Humphrey Ho
Head of Planning / Hylink
Yukun Bi
Creative Director / Hylink
Ning Li
Account Manager / Hylink
Tori Oh
Manager of PR and Social / Hylink
Jasmine Lee
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