China   |  2021

MUSE Design Awards Gold Winner

MIRABELLA XO - Corrugated paper box

Entrant Company

Stora Enso China Packaging

Category

Packaging Design

Client's Name

LAYACI Chateau

Sub-Category

Wine, Beer & Liquor

Design concept: The outer box of the package adopts dynamic and tension shading superimposed with red and blue gradients to highlight the strong quality and rich and harmonious taste of the wine. The inner box is designed with gradient color and beautiful lines, integrating the shape of the wine, which will show the high quality of the wine. Design highlights: Reverse UV technology is used to express the texture of the outer box. The inner box is made of black corrugated paper and folded into four groups of triangular prism to protect and fix the bottle body. The stable shape structure improves the protective effect of packaging on wine itself during transportation. It not only has environmental protection design, but also has strong buffering performance.

Credits

Graphic designer
Xiaoli Cui
Product designer
Yanyuan Fang
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