China   |  2021

MUSE Design Awards Platinum Winner

Zhongnan Spring Breeze South Bank Pedestrian Mall, Linyi

Entrant Company

ENJOYDESIGN

Category

Interior Design

Client's Name

Sub-Category

Retails, Shops, Department Stores & Mall (NEW)

From a single scene model to a composite model with superimposed commercial forms, cultural IP and lifestyle, the goal of community creation is to create a suitable third space for multi-dimensional socialization. Injecting lifestyle to achieve more functions such as connecting emotions, stimulating business value, realizing good life and shaping regional brand. When it comes to a bustling city, we unconsciously think of the commercial streets. Commercial streets bring together the prosperity and romance of a city. The project is located in Linyi, at the joint point of the Yangtze River Delta and Bohai Rim economic circles, a new international city in the near future. Here, ENJOYDESIGN blends commerce and art to create a pedestrian mall. Neon is the color of prosperity. The neon installation in the lobby records the city's cultural lineage; the popular Linyi stories present the cultural heritage to the future through lighting. The lights form a curtain of illumination covering the evening sky of the commercial street. It was like a starry night with all the lights. People rubbed themselves in between, and a lively scene came to mind. The experience landmark of life integration replaces the traditional retail center, and the commercial space becomes a social gathering place for the new generation of young people. Art triggers emotional resonance and design focuses on experience rather than sales. In a commercial street, a window display is a journey of value experience. The windows along the road are like endless paintings that guide the viewer through an emotional experience. The introduction of alfresco elements turns the negotiation area into a street theater, with clock and street sign elements recreating the characteristics of a laid-back vintage neighborhood. Soft leather, solid wood, marble and metal make the space neat and tidy, and the dark wood color reacts wonderfully with the sunlight for a cozy and relaxed feel.

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