2021 | Professional

MUSE Design Awards Gold Winner

The Pompadour

Entrant Company

Ivie

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

The Pompadour

Country / Region

China

Background

Until the mid-19th century, the barbershop wasn’t just a place for gentlemen to procure a haircut or a shave. It was where fraternities were formed. The Pompadour was envisioned to capture the unique experiences classic barbershops offered.



The idea / Design

BOX – Into the barber’s chair

We used a motif inspired by iconic checkered barbershop floors. Upon opening the leather box, users should feel like they’re taking a seat in a leather barber’s chair.



LITERATURE – Today’s news

A product sheet designed as an old-style newspaper contains product information, inspirations and fragrance profile. A serif font makes it feel authentic to an actual newspaper.



BOTTLE – Welcome to the barbershop

The glass cylinder bottle is inspired by the classic barber pole with a contemporary twist. Like in real life, the red, white and blue helix rotates as the bottle is unscrewed open. A sans serif font dials up the brand’s premium feel.



The Pompadour is the gentleman’s pocket companion. It reminds him of a time when men were afforded a luxurious den of sorts. A private circle where politics, sport and life could be discussed freely while the smells of hair tonic, newsprint and fine leather filled the air.

Credits

3D Designer
Tony Xia
Senior Designer
Lila Zhang
Creative Group Head
Helen Ren
Creative Group Head
Tom Guo
Account Director
Hugh Shen
Head of Copywriter
Benjamin Woo
Creative Director
Cao Jun
Group Creative Director
Ryan Kam
Managing Director
Malcolm Zhu
Studio Director
Lily Wu
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