2021 | Professional

MUSE Design Awards Silver Winner

Lixiang ONE Car Key Case

Entrant Company

Shanghai Keep Simple Technology Co., Ltd

Category

Product Design - Accessories (NEW)

Client's Name

Country / Region

China

It’s a car key protective jacket product designed for the Li Auto ONE. The key design aims to match the identity of luxury SUV by refreshing the plain car key before. The upgraded appearance, cultural attributes, convenience and safety are brought to the car key by adding a simple car key jacket which avoids a complete redesign of the car key. Referring to the appearance of the car body, it integrates the abstract design of car features, such as front&rear star ring lights. 

Its main material, soft rubber, is made of the integrated NCVM process. The smooth surface texture ensures smooth signal transmission and allows it to be a pendant after punching. It can serve as a gift to car fans who own the same car model, which both enhances their emotional acceptance to car models&brands and strengthens the friendship by sharing common topics.

Credits

Design Director
Wanbao Bian
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