Jiu Mao Jiu Group Office

So E Studio came up with the conceptof Galaxy where Jiu Mao Jiu Holdings Limited represents galaxy and its sub-brands represent the main planets. The idea is a cosmic world belonging to Jiu Mao Jiu Holdings Limited, where its headquarters space represents an ark and the exhibition hall contains the data of all the F&B sub-brands represented as planets. It is expected that visitors of the headquarters will be "riding on a cosmic ark", shuttle between the Jiu Mao Jiu sub-brands planets, moving around the entire galaxy.

The lobby entrance was inspired by a spaces atellite, floating in the sky. It is located at the entrance of Jiu Mao Jiu Holdings Limited office space to provide the direction to every "planet".

We used foamed aluminum and stone at the entrance facade. We enlarged the base of the original structural column to an exaggerated scale. The aluminum foam interspersed with the column forms the shape of the satellite and at the same time acts as the barrier to the office on the second floor.

The first thing to do inside the lobby was to to "break" the space between floors. In order to do this we covered the ceiling of the lobby with mirrored stainless steel, making the space look more transparent, filled with an infinite extension of axes that provide a striking visual impression.

The conference room is embedded in the space as a capsule and combined with multimedia system.E Studio created an experience of transcended technology through the fusion of artistic inspiration with science and technology. Rejecting boring, single brand content display, we attempted to visualize the brand's characteristics by means of multimedia technology, providing an interesting, interactive experience into unlimited imagination of the brand.

We put three cabinets in the space to divide the slots. There are windows in the different zones of each cabinet, that let office workers maintain the comfort of having their own space and at the same time keep the much-needed emotional connection between workers.