2021 | Professional

MUSE Design Awards Silver Winner

NPR 50th Anniversary Blend

Entrant Company

Counter Culture Coffee

Category

Packaging Design - Limited Edition (NEW)

Client's Name

Country / Region

United States

This is an NPR coffee club's limited edition coffee for celebrating the 50th anniversary of NPR. The red, blue, yellow, and black colors from the 50th logo remind me of Bauhaus's geometric and practical style. Based on the slogan 'Hear Every voice,' I came up with the idea of using geometric shapes to represent different groups of people, categorized as race, ethnicity, culture, sex, interest, economic status, etc. Like all the stories of each diverse group of people blends well in NPR, all diverseness of shapes harmonize well in this design work.

Credits

Graphic Designer
Yejung Park
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