2021 | Professional

MUSE Design Awards Silver Winner

Brand design of PDI popcorn

Entrant Company

ROCOFISH.SHANGHAI

Category

Packaging Design - Medical

Client's Name

PROFESSIONAL DISPOSABLES INTERNATIONAL

Country / Region

China

PDI is a leading professional brand of disinfectant wipes in the U.S. market and the inventor of the first disinfectant wipes in the world. One third of the wipes in the world are made by PDI.

Customer needs and objectives: PDI sells well in Europe and America, but as an imported brand, it is not well-known in the Chinese market.

The brand side hopes that this upgrade will have a greater visual breakthrough and improvement, younger tone, more obvious brand characteristics, and fit the current market and audience aesthetics.

It is hoped that with the help of the new vision system, PDI can open the Chinese market more quickly and accurately.

This brand upgrade optimizes the brand logo, refines visual elements, and redefines the brand color and visual system.

It has made a new upgrade for the whole series of PDI products: including hand disinfection wipes, baby disinfection wipes, cotton soft wipes, women's care wipes, etc.

In the process of implementation, we adhere to a brand tone and a visual system to brand and serialize the packaging.

Credits

Design Director
MINGJIA SUN
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