2021 | Professional

MUSE Design Awards Silver Winner

Nano Singapore Heritage Gift Bag

Entrant Company

Singapore Ecommerce Centre Pte Ltd

Category

Packaging Design - Limited Edition (NEW)

Client's Name

Nano Singapore

Country / Region

Singapore

Nano Singapore was started on a simple, powerful idea: to help people Live Happier through Wellness Innovation.

From humble origins in the small city-state of Singapore, Nano Singapore is now Singapore’s Favorite Award-Winning Wellness Brand with a regional presence.

Peranakan culture is one of the heterogeneous identities of Singapore, this crossroads on the trade routes of diverse peoples and nations. The term Peranakan is an Indonesian/Malay word that means “local born”.

The traditional clothing fabric for Peranakan women is the nonya kebaya and is often decorated with embroidered motifs (known as sulam) such as roses, peonies, orchids, daisies and butterflies.

We incorporate this rich Singaporean heritage by illustrating its traditional embroidered motifs onto the background of the bag. This eco-friendly paper bag’s structural design is designed as a traditional Peranakan-inspired bag.

But Singapore is much larger than its heritage roots. It is a young nation of fashion, innovation, and transformation.

To capture this legacy, we have illustrated Singapore’s most iconic landmarks in a single graphic that treats you to a view of one of the world’s most futuristic cities along the Singapore River using Peranakan inspired coloured majolica tiles that were commonly used in Peranakans homes in Singapore to adorn the facades and interiors.

This Singapore skyline is a fascinating mix of old and new, blending the modern-looking Marina Bay Sands, world-renowned Changi Airport, the Iconic Merlion, the famous Gardens by the Bay and Asia’s largest observation wheel, the Singapore Flyer into a single blended Peranakan inspired glazed tile illustration - reminiscent of the city’s character.

Credits

Creativeans Pte Ltd
Creativeans
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