Jetlag Book Pop Up Store

Jetlag is a pop-up book shop in a large shopping mall, which is an installation at the background that more and more book shops are disappearing. It responds to the disappearing book shops in the form of a floating cloud. At the same time, the data cloud is a metaphor for the current way of obtaining information. The cloud also responds to Jetlag Books' flash.



Floating clouds render people feel time fleeting time and "easy-to-disappear" is the characteristic of clouds. The light shines through the cloud and becomes the projection of the cloud.



The "cloud" floats partly in the sky, and partly "falls" on the ground to become a booth. "Cloud" is the concept of data-responding to the way to obtain information. Cloud and Plant also respond to the lifestyle advocated by Jetlag Books-travel. The bookstore pops up more like an exhibition hall, not for change. It is worth mentioning that the books in display will not be exhibited permanently, but will be updated and exchanged regularly, and even the installations and displays in the entire space will not remain unchanged.