2021 | Professional

MUSE Design Awards Silver Winner

Yantang Milk Mid-Autumn Festival Packaging

Entrant Company

Guangzhou Aidi Advertising Co., Ltd.

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Ray

Country / Region

China

This is the mid-autumn edition packaging jointly designed by Yantang New Guangzhou Fresh Milk, Old Guangzhou Yoghurt and Beijing Road. The whole design adopts the style of watercolour painting and combines the Mid-Autumn elements, such as the Jade Hare, Chang'e (the goddess of the moon) and lanterns. The association and collision of the "new" and "old" concepts are extracted from the characteristic buildings in Guangzhou. One the one hand, the New Guangzhou Fresh Milk is represented by the Canton Tower as the “fresh” milk echoes the “modern” tower. On the other hand, the Old Guangzhou Yoghurt is represented by the copper water clock, a timepiece on the Beijing Road and the Site of Millennium Ancient Road as the "mellow" taste of yoghurt echoes the “quaint” Guangzhou. In doing so, culture and emotion can be linked with consumers and a healthier lifestyle can be called for.

Credits

Design
Ray
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