2021 | Professional

MUSE Design Awards Gold Winner

天成川小馆 都市下的辛 · 味图书馆

Entrant Company

MID DESIGN

Category

Interior Design - Restaurants & Bars

Client's Name

Country / Region

China

As the Market rapid iteration, consumer upgrades for all walks of life are playing a qualitative change nowadays , only through providing the "eat" demand hasn't been able to meet the needs of the consumers as a good restaurant , people are longing for more possibilities in the  restaurant, "the eating experience pavilion" perhaps has more appropriate space behind the consumers' demand.

TianFu sichuan food represents a whole new business model

user experience and the commercial value provide the brand new experience for the customers, which is becoming the core of the design.



Bamboo  elements divide the space into several blocks. Each of space is interlaced without disturbing each other, and it makes the guests feel the strong sichuan regional flavor and presents a new eating experience visually



The warm yellow light in the space embellishes with a sense of bustling city under the night. when People walk in the space which creates a fashionable and lively sence . In a word, the space creates a brand new Sichuan style with collision of Oriental aesthetics and Modern art.



The tea cups on the wall  introduce the tea culture of Sichuan. In this space with repeated and orderly arrangement, it builds a Rich scene and  also leaves a lively and impressive Sichuan Food artistic conception.





The alley of mountain city has a unique meaning ,and the elements of the system run through the whole space from the ground . It lays out a relax feeling to the customers when they are  putting themselves in this disorderly environment but  actually bringing out a kind of free rhythm



The scattered ranking forms a new order in the space. In addition to the factors of taste environment, it plays a positive role of the eating experience. We believe that smell brings deep memories, and when people are gathering  together , the pungent taste stimulates not only the taste buds but also memories



Credits

Founder of MID design
Vison Xu
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