China   |  2021

MUSE Design Awards Platinum Winner

Sunac Maitreya Real estate Sales Center

Entrant Company

Chongqing Mocun Interior Design Co., Ltd

Category

Interior Design

Client's Name

Sunac China Holdings Ltd

Sub-Category

Showroom / Exhibit

It is an interior design case for a real estate sales center located in The Mile City, Yunnan province, China. The location where the project sits is an ancient cultural site surrounded by beautiful landscapes. The client expects the designer to convey the unique advantages of the real estate project by creating a personalized atmosphere in the interior space. Form spatial memory features to help improve sales efficiency. It is an antique building with an indoor area of 600 square meters. The designer uses the color matching of Chinese calligraphy and painting from the Tang Dynasty to continue the traditional style of the building's exterior. The placement of famous local historical figures and landscapes creates a distinct classical character for this commercial space. In contrast to the complete retro space design, the traditional cultural elements and architectural elements introduced by the designer support the commercial behavior by arousing the psychological resonance of consumers. Therefore, this commercial space has a strong identification and provides a communication path for product sales.

Credits

Chongqing Mocun Interior Design Co., Ltd
Qingtao Ji
Chongqing Mocun Interior Design Co., Ltd
Mei Hong
Chongqing Mocun Interior Design Co., Ltd
Yao Xiao
Chongqing Mocun Interior Design Co., Ltd
Rongxing Lei
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