2021 | Professional

MUSE Design Awards Silver Winner

Cranberry Oligopeptides Sodium Hyaluronic Acid

Entrant Company

BOMB°STUDIO Brand Strategy Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

The packaging design of Cranberry Oligopeptides Sodium Hyaluronic Acid focuses on women's beauty care. The design inspiration comes from "Sunrise", which is regarded as the main visual symbol. When it rises, it is "Sun", and when it is in the night sky, it is "Star". The cycle of day and night also symbolizes the close connection between products and users day and night. Grey represents night, and bright yellow represents light and day. The pronunciation of the Chinese of "grey yellow" is the same as that of "brilliant", which means extraordinary and popular. When the user opens the grey box cover, the bright yellow interior will gradually unfold with the user's opening action. Users will see the product Slogan of "sunrise is a new life", which means dawn, that is, opening a brand-new day. It also shows the designer's blessing on users: It is expected that the product can light up the plain life of users like the sun and stars and bring surprises to users. We combine the ingredients of the product into flower patterns in the form of elements, which are decorated on the label of the bottle body and the top of the bottle cap, to show the natural beauty of the product to users in a low-key manner. Another series of products are designed according to intestinal health, adding S-shaped staff elements, which means that the products can bring comfort and pleasure to the intestinal tract, implying that the products can bring light posture to users, and encouraging consumers to buy the health product with excellent visual perception.

Credits

General Manager/Creative Director
Wazowski Lin
Cameraman
Jun Lai
Cameraman
Peiquan Xu
3D Designer
Starry Lee
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