2021 | Professional

MUSE Design Awards Platinum Winner

Mixed Sparkling Water Package

Entrant

BOMB°STUDIO Brand Strategy Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

-

Country / Region

China

About The Entry

Mix Theory Bubble Water is a new type of experimental beverage. At the moment when the user unscrews the lid, the freeze-dried coffee powder on the planet will be fully mixed with sparkling water. The surprising physical reaction of gas expansion and colorful and interesting experience of opening bring consumers expectations for the unknown. With the futuristic packaging design of technology silver and planet elements, the product highlights a mystery from the future and converses with the universe. The "warning sign" acts as the visual focus; the bright and eye-catching fluorescent "exclamation mark" logo implies a refreshing taste of the product; and the opposite hollow perspective design provides a clear visual look and feel of beverage mixture. The combination of these elements creates a unique beverage category and image, which is in line with the preferences of young people in the new era, and makes the products stand out surprisingly on dazzling shelves. The copywriting creativity of product labels comes from the traditional Chinese habit of selecting a lucky day according to almanac. The homonym of the Chinese "orange" is used to represent a lucky day, symbolizing that everything is fine. Another "red flesh pomegranate" flavor has the interestingness of the Chinese word of "heart", such as "be careful, if you are tempted, your girlfriend will be really angry". The drink brings the coffee shop-only experience into life and allows users to freely mix their tastes according to their preferences, which is full of interest.

Credits

General Manager/Creative Director
Wazowski Lin
Cameraman
Jun Lai
Cameraman
Peiquan Xu
3D Designer
Starry Lee
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