QUEEN SILKIE CHICKEN ESSENCE

The Queen Silkie Chicken Essence is made from the precious silkie chicken raised through traditional Chinese methods. And the essence of the chicken is also extracted via traditional methods. Silkie chicken is a unique Chinese breed, which is known as the noble of chicken. Born and raised in nature, silkie chicken fully take the essence of the earth. It takes 120 to 150 days for silkie chicken to grow up. We create a storytelling image to better display the profound traditional culture in package, which offers modern, stylish and international visual experience. Different from the traditional Chinese painting style package design of traditional female health supplements, we combine the traditional Hong Kong picture and vintage American painting elements, creating a modern and fashionable design, which makes the picture more classy and comfortable. What’s more, the picture can be applied in some extended products, such as silk scarves and art gift boxes, entitling the products a sense of elegance and leaving an impression of maturity.

The package design is for the purpose of displaying feminine charms. Therefore, “fair-skinned and attractive” silkie chicken should be the visual centrepiece, comprehensively showing the confidence and elegance of it, as if saying “I’m the queen of the world”, and signifying the beauty of female power. The green tones represent the green hills and lucid waters where the silkie chicken are raised, which also show the progression of the times; the soft pink represents the softness and noble disposition of females; and the cream-colored skin symbolizes the eternal youthfulness and beauty of women.

We also hope to exhibit the treasure of Chinese culture to the world through the package. This fashionable design which is similar to that of luxury or skincare products adds to online buzz and gains more popularity among young women.