2021 | Professional

MUSE Design Awards Platinum Winner

Guilin Sunac Cultural Tourism Town

Entrant Company

AIM International

Category

Architectural Design - Retails, Shops, Department Stores & Mall (NEW)

Client's Name

SUNAC Group

Country / Region

China

Located in Yanshan District and Qixing District of Guilin, the Guilin Sunac Cultural Tourism Town, with a planning area of about 2.66km², has dual functions and is a large-scale cultural tourism project in Guangxi Province. The project involves outdoor theme park, aquarium, science and technology park, business district, stylish bar street, resort hotel group, tourist town, water park, residential and other business formats, and will become a cultural tourism destination integrating "culture, tourism, business, and life".



It is an iconic project of the integrated development of culture and tourism, with a total construction area of about 3,000,000 square meters. After completion, the project will form a new "aircraft carrier" of tourism centering on Guilin Cultural Tourism Avenue together with several scenic areas and scenic spots around it, and become a new benchmark for tourism industry in Guilin and even in Guangxi Province.



With a total length of 1.2 kilometers, Guilin Sunac Cultural Tourism Town has 158 standard commercial units that can accommodate nearly 300 shops, involving multiple experience-oriented business formats such as cinema, commerce, intangible cultural heritage, cultural and creative stores, catering, bars, entertainment and so on. The planned project buildings extract the essence of the Zhuang, Miao and Dong ethnic minorities in Guilin, and integrate architecture, culture, history and folk culture into the overall planning and construction of the town. Based on the deductive method of historical development, the overall design gradually shows the architectural and cultural characteristics of multiple nationalities. "The characteristics of three ethnic groups (Dong, Miao and Zhuang), together with the eight ethnic squares (Gewei Square, Tonggu Square, Miaoge Square, Guzang Square, Douniu square, Dongshui Square, Gulou Square and Huapao square)" connect each section of the commercial streets into a whole, forming a dot - line - plane ethnic style tour route.

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