2021 | Professional

MUSE Design Awards Gold Winner

Tough Turban

Entrant Company

Zulu Alpha Kilo

Category

Product Design - Unexpected Design

Client's Name

Pfaff Harley-Davidson

Country / Region

Canada

Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.

Credits

Agency
Zulu Alpha Kilo
Creative Director & Chief Creative Officer
Zak Mroueh
Head of Design
Stephanie Yung
ACD Art Director
Vic Bath
ACD Writer
Dan Cummings
Designer
Jeff Watkins, Rasna Jaswal
Agency Producer
Laura Dubcovsky, Kathryn Brown
Account Team
Rob Feightner, Matt Sinuita, David Trembley, Allison Diaz Mercado
Strategy Team
Spencer MacEachern, Shaunagh Farrelly
Client
Pfaff Harley-Davidson
Clients
Brandon Durmann, Melanie Somerville
Product Design
Sparks Innovation
Production House
Zulubot
Executive Producer
Tom Evans
Line Producer
Colleen Allen
Director
Barbara Shearer
DOP
James Arthurs
Editor
Jessie Posthumus
Motion Graphics
Ashlee Mitchell
Illustrator
Nabil Elsaadi
Audio Engineer
Dino Cuzzolino
Web Design
Jacqui Lau, Kesia Payne
Photographer
The Moto Foto | Dan Lim
Online Artist
Felipe Chaparro
Head of Production
Adam Palmer
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