DQ Shenzhen Longgang Wanda Store

This case is located in Shenzhen, the first fourth generation Wanda (Longgang Wanda) in China, with a total site area of 200 square meters. Since human beings have a heart to explore the vast universe since ancient times, the design starting point of the store inherits the concept of spacecraft. The overall color of the shop is space gray, which brings people a sense of mystery and unknown. Fashion and technology shapes run through everywhere inside and outside, laying an immersive consumption atmosphere for walking in space.

The shape of the door head and the dream linkage of the passenger area are organically combined into the cabin of the spaceship and warship in the science fiction film. The ceiling on the top is a vast starry sky made of light boxes. If you are in it, you can look up at the vast universe. The LED light box on the wall integrates the unique product silhouette of DQ brand, enriching the space level and adjusting the atmosphere, while greatly strengthening the brand recognition.

The interactive punch in area also uses the spaceship, space and its derived element symbols. The intersection of IP modeling and brand logo between virtual and real makes the space show its personality in the blending of fashion and art, and instantly become lively and vivid. While strengthening brand penetration, it provides a theme park like interactive experience to easily capture the attention of children and young customer groups.

In the outside guest area opposite the cashier, a small simulated landing module landed in the middle for all-round cultural stories and interesting infiltration. Guests can experience the feeling of landing astronauts out of the module at any time to meet the public's imagination of space exploration.