2022 | Professional

MUSE Design Awards Silver Winner

Men Dang Fu Dui

Entrant Company

Shenzhen Xishang quality packaging co., LTD

Category

Packaging Design - Other Packaging Design

Client's Name

Shenzhen Xishang quality packaging co., LTD

Country / Region

China

Men Dang Fu Dui means: when you open the "door" (open the box lid) with your hands, wealth and beauty will come. To express good wishes to the recipient.

Men Dang Fu Dui is a New Year gift box containing a set of New Year essentials: Spring Festival couplets, red envelopes, New Year calendar, Xingshi (a traditional Chinese mascot) refrigerator sticker and more.

The packaging adopts double door structure, embedded magnetic plate , and use the lion to buckle outside, and also play the role of decoration. Open the double door, a whole picture of festive and lively Chinese style illustration greeted: lion dance and fish jump, fairy flying, the palace shining, in order to express the blessing. The illustrations of red envelopes and lunar calendars all have Chinese traditional auspicious meanings, which are expressed by printing and gold blocking process. Gold blocking Spring Festival couplets, let happiness and fortine connected with families.

Credits

Creative design
Chen Peng
Plane design
Zhu Chengpeng
Illustrations
Hu Yunfeng
Copywriter plans
Xiao Xiao
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