China   |  2022

MUSE Design Awards Gold Winner

Wo Yu Cheng Feng

Entrant Company

Shenzhen Xishang quality packaging co., LTD

Category

Packaging Design

Client's Name

Shenzhen Xishang quality packaging co., LTD

Sub-Category

Other Packaging Design

"Wo Yu Cheng Feng" is a Mid-Autumn moon cake packaging, The name comes from the famous Chinese ancient poetry. The package takes Mid-Autumn Festival as the theme, and the illustration expresses the appearance of the moon palace in our fantasy, hope we can get together in the Mid-Autumn Festival and wish everything as complete as the full moon. Packaging cover picture "Yutu Wangyue” (means the rabbit of the moon goddess looking at the full moon)", use special paper convex, gilding to present artistic conception, simple but meaningful. After opening the package, the three-dimensional luminous illustration comes into view and can be taken off separately as a three-dimensional decoration and placed on the bookshelf. When having a candlelight dinner, it can be put on the table as an atmosphere light, it can also be lit before going to sleep and used as a night light. Six mooncake boxes illustrations show six different personalities of the rabbit. Handbag process with special color printing, convex, ironing laser silver make the whole package get better quality.

Credits

Creative design
Chen Peng
Plane design
Zhu Chengpeng
Illustrations
Hu Tengfei
Copywriter plans
Xiao Xiao
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