China   |  2022

MUSE Design Awards Silver Winner

Mid-Autumn Pu 'er Tea

Entrant Company

Li Jiuzhou Studio

Category

Packaging Design

Client's Name

Li

Sub-Category

Other Packaging Design

Mid-Autumn Festival is a very special festival in China. On this festival, everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold was used, and the pale golden moon pattern and greetings were used to construct a whole figure. The moon is not complete, which symbolizes that "people have joys and sorrows, and the moon is cloudy and full", but the whole moon is a circle, which represents perfection and reunion. Open the box. There are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of wishing reunion.

Credits

Jiuzhou Li
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