China   |  2022

MUSE Design Awards Platinum Winner

Chuanshanyan wine cellar

Entrant Company

Shenzhen Sungoo Brand Design Co.Ltd.

Category

Packaging Design

Client's Name

Sub-Category

Wine, Beer & Liquor

The design of Chuanshanyan wine cellar fully expresses its nature and high-valued quality, and creates a grand realm of “Shengde Ruoyu”(which in Chinese means “If a gentleman's virtue is good and is modest,he always looks simple in appearance") with its simple and atmospheric design style. We use the irregular rock rings of Chuanshanyan to build a spherical bottle body, and then carve Guilin's unique scenic spots. Another feature is the outstanding mountain shaped bottle top, which shows the wonders of Guilin's mountains and rivers, and also highlights the difference of wine texture and design. the texture of rock is an important impression we want to create. In chuanshanyan wine cellar, the natural old wine also coincides with the characteristics of simplicity, solidity and texture. Chuanshanyan wine cellar: chuanshanyan wine cellar is a natural cave in the Chuanshan Rock Scenic Area of Guilin. It is full of the flavor of time. Therefore, it is not suitable to exaggerate. The old wine is hidden in the simple and heavy bottles with the general texture of rocks. The whole bottle is made by hand carving and partially baking flowers. The top of the bottle is plated with gold color by "golden edge". Chuanshanyan wine cellar: redefining the drinking mode for Chinese liquor. Wine packaging can be the same as wine, which adjust to local conditions, fully absorb the uniqueness of the local environment, and achieve a unified view of internal and external integration. Chuanshanyan wine cellar is located in the rock taking stone as the bottle body and in which generous black stone bottle there are the products of cereals. Chuanshanyan wine cellar: the black stone like texture bottle body and the golden mountain at the top construct the unique "chuanshanyan wine cellar". The irregular plate structure also gives it a unique aesthetic feeling. The hidden design language is generous, mellow and fragrant, which gives chuanshanyan wine cellar high brand recognition through packaging.

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