United Kingdom   |  2022

MUSE Design Awards Silver Winner

Enchanting Tsingtao

Entrant Company

Tsingtao Brewery Culture Media Co., Ltd.

Category

Packaging Design

Client's Name

Tsingtao Brewery Culture Media Co., Ltd.

Sub-Category

Wine, Beer & Liquor

Tsingtao Brewery, Enchanting Tsingtao " Enchanting Tsingtao " expresses the humanistic beauty of Qingdao City( Also known as Tsingtao in old-time). The sapphire blue symbolizing the sea is used as the main color of this coastal city. The outline takes the shape of the Chinese character "Qingdao", which includes the "Landmark Scenery and Urban Construction Projects of Qingdao" from different eras with the four spatial perspectives of air, sea, land, and ground from top to bottom. The world-leading minimalist and flat illustration art styles are adopted to enhance the identity of each element as well as to provide an overview of the changes in Qingdao over the past century. This style has not only represented the rapid development and the charm of fashionable Qingdao but also demonstrated the development momentum and vitality of Qingdao through the overall vision motivation to build up the coherence between the city and consumers.

Credits

Art Direction/Tsingtao Brewery Culture Media Co., Ltd.
Junhai Zhu
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