2022 | Professional

MUSE Design Awards Silver Winner

cha she ——Ancient tree tea

Entrant Company

SHENZHEN FIRE WOLF GRAPHIC DESIGN CO.,LTD

Category

Packaging Design - Promotional

Client's Name

Shenzhen Yarui art culture Co., Ltd

Country / Region

China

As an integral part of the Oriental aesthetic consciousness, "Cha"refers to the simple and quiet things, and the negation of the gorgeous, skillful, gorgeous and tedious things. The ceremony and process of tea drinking in the East are interlinked with the aesthetics of "Xiang".

"She" has the meaning of space, which is the modest name of "she's home". Giving up is not only a philosophy of life, but also an art of doing things. It is an idea, an aesthetics and a world outlook. It refers to a kind of intuitive "living" style, which emphasizes the discovery of beauty in imperfection and the acceptance of natural "dead cycle". The person who gives up the word is infinitely elongated on both sides, leaving a large area of blank, showing the meaning of Oriental philosophy. Giving up and getting is an infinite cycle, calm and simple, which is the connotation of this tea.

Credits

Design Director
Zhen Yang
Designer
Kai yao Zhang
Designer
Jia lu Yang
Designer
Ya rui Lai
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