2019 | Professional

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Category
Client's Name
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Kismile, the name of this concept brand, uses the words “kiss + smile” to symbolize the sweetness of kiwifruits and the big smiles they put on consumers’ faces eating these kiwifruits. The process of kiwifruits growing on alpines, absorbing sunlight, and fruiting as well as the cross sections of the fruits resembling sunlight and smiles were utilized as the concepts to design the product packaging.
Illustrations that demonstrate the handicraft of the designer were also added. There are two different product packages: (a) for mass production; and (b) for use as souvenirs. Products packaged for mass production focus on transport convenience and onsite demonstration-related functionalities. By contrast, products packaged for use as souvenirs emphasize the use of recycled pulp materials that offer extra protection.
Materials used for both packaging models can be fully recycled.
Credits
Entrant
Gazi University, Faculty of Technology
Category
Product Design - Furniture
Entrant
CTRC Design Consultant Ltd.
Category
Interior Design - Commercial
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Kingston University
Category
Product Design - Furniture
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Jansword Zhu
Category
Packaging Design - Retail