Ireland   |  2022

MUSE Design Awards Silver Winner

A Good Mood Food Healthy Dips

Entrant Company

Clare Lynch Creative

Category

Packaging Design

Client's Name

Celeste Pianezzola, A Good Mood Food

Sub-Category

Snacks, Confectionary & Desserts

A Good Mood Food create flavoursome, healthy dips, made with locally-sourced real ingredients. The branding is based around the idea that when you eat healthy, you eat yourself happy as you are nurturing your mind and body by feeding it with goodness. The packaging communicates this happy and fun vibrancy that the dips brings to the consumer with the big smile, showcasing the tasty dips within. The strap-line 'Eat Happy' further emphasises this. Each flavour is easily distinguished by colour. They carefully select the best produce from nearby farms, which is then expertly seasoned and blended with rich local yogurt to create indulgent dips that are made from over 50% vegetables. The leaves placed over the ‘o’ in the typography of the logo, link to how there are healthy, local and natural ingredients used in the dips. The benefits and unique selling points are clearly highlighted with icons, such as how are the healthy dips are Vegetarian, Gluten-free and Made in Ireland, encouraging consumers to buy local, as a growing trend is how people in Ireland want to support local businesses and the environment, which reduces the carbon footprint by purchasing products made by local businesses who source local ingredients. The cardboard sleeves are recyclable and can also be kept as a keepsake, as the inside of the packs feature tasty recipe suggestions! A Good Mood Food partners with Food Cloud to maintain a Zero Food Waste business, they redistribute any extra products among the community, preventing waste. Food Cloud help provide over 5 million meals yearly to people in need resulting in 2,450 tonnes of food being redistributed and received by charities across Ireland. This is just one of the ways A Good Mood Food operate to keep their business sustainable and care for the community. It ensures that when their products are purchased, a local business is being supported. As a group, the packaging of the tubs together look like a group of smiling, happy characters – full of energy and life. A Good Mood Food creates food that feels good.

Credits

Brendan Ryan
Photography (Final Product Packs)
Betsy Gach
Assistant Stylist (Final Product Packs)
Emma Jervis
Photography (Final Product Packs)
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