Australia   |  2022

MUSE Design Awards Silver Winner

Bra Skins

Entrant Company

Peekabras

Category

Fashion Design

Client's Name

Peekabras

Sub-Category

Other Fashion Design

The first novel fashion invention since 1935, Peekabras has achieved the impossible: giving bra wearers the fashion flexibility of their braless counterparts. Every aspect of bra skins are new and are a combination of fashion design, technology and movement based principals that have never existed in a single garment. Bra skins are interchangeable skins that work with thousands of bras on the market. Think pillow cases to pillows. 1 bra, endless possibilities. Our inventor, Ashley Grottoli, is a classical dancer who designed Peekabras bra skins based on movement. We don't pose in a mirror or take styled photos for instagram. We move, pick up our children, get in and out of our cars, run to catch the bus and hug our friends. And, as we move our bras can often make an appearance and let's be really honest, after 35 most of us need a purpose built bra because the fashion bralettes just won't cut it. The snail colours sticking out look awful. And lacy bras are wonderful, but we are not walking a catwalk but going to lunches and parent teacher meetings after heading to a kids birthday. So many of us don't want our lingerie sticking out for most of the day so function and fashion need to find a place that fits in to every day life. "Being bad ass doesn't stop when you grow up. You simply have different needs, wants and desires. I want my boobs where they belong and I don't want to spend a fortune, hours of my time and missing out on fashion to do it." - Ashley Grottoli As a 5 star reviewed product, nominated for fashion awards, female founder grant finalist and several other company and product features all since we launched in February 2021, tens of thousands of customers can't be wrong. "I am still that girl. But that girls boobs aren't." Peekabras Bring your bra to life

Credits

Ashley Grottoli
Alice Scott
Lynette Robertson
Billy Tang
Roberta Dinali
Hannah Lam
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