Beyond Construction - Beyond Your Imagination of Home

BEYOND's logo idea originates the majesty and height of mansions from a view of elevating angel, and the triangular shadow puts the designer's mind to a magnificent mountain. Its grandness delivers the message of stability and reliability of BEYOND's service.The endless light of dawn shines upon the mountain represents the company philosophy of “sustainability of nature. ” While the dynamic light continues to delineate the rectangular silhouette, symbolizing the holistic integration of ‘sustainability, persistence and quality’ in the buildings developed by BEYOND.

As mentioned above, the elements of triangle are the main theme of the design. Three different triangles assemble the logo which makes the brand recognizable. This theme also applied to its merchandising such as envelopes, cards, paper bags and file boxes.

Eschewing the excessive printing but enhancing the quality of the brand’s products with simple shapes, the logo was printed by laser stamping which greatly reduced the consumption of ink and highlighted the aesthetics of simplicity.

The natural scenery of dawn was channelled into BEYOND’s core philosophy of sustainable management with nature, which raises people’s attention to protecting the ecological environment and typified the improvement of the residents’ life quality.