LOTUSTHEA's Flagship Store

The design of LOTUSTHEA's Flagship Store is inspired by the blooming posture of nelumbo nucifera. It combines the design concept of brand’s VI(Visual Identity) and IP(Intellectual Property). The overall design is modern, fashionable and innovative. We learn from Chinese traditional furniture elements and integrate them into the product shelves design to show the charm of Chinese culture. Using the shape of lotus in furniture design and space modeling elements not only reflects the oriental beauty but also shows a clear and ethereal poetic sense. We simplify the beauty of blooming lotus and conceptualize it to decorate the main window. Implying the renaissance of Han Chinese clothing culture, petals spread around the lotus stamen, swaying and shiny. The design shows the gradual blooming of the lotus flower and its trend slowly enters the eyes of the world. The design of the side window positions originates from the curve of the brand’s logo as the carrier of creation, the curved and gradient glass material also echoes the characteristics of the brand's product material, reflecting the combination of space design and the VI concept of the brand. Cerise and grey dawn are merged in the space color to paint a wonderful picture. In the flowing visual feast, the ethereal poetry of national style aesthetics is interpreted in the space color, which gives people a sense of beauty from different ages and space. Feeling like traveling through the lotus fairyland in a busy city, people unknowingly lost themselves in this picture scroll.