China   |  2022

MUSE Design Awards Gold Winner

Jstone. Italian Kichen & Bar - Greenland Bund Center Store

Entrant Company

HWStudio

Category

Interior Design

Client's Name

Jstone

Sub-Category

Restaurants & Bars

Located on the bank of Huangpu River and separated from the Bund coastline, the Greenland Bund Center, as a super complex, owns nearly 170000 square meters of block + shopping center commercial space, accompanied by high-end residential buildings, star hotels, class A office buildings with the public greening, 1500 commercial parking spots and other various formats. The commercial block in the center - Greenland ยท Bund Chaofang is positioned as the "Shanghai style cultural center", which newly defines the high-end lifestyle of the South Bund and acts as a new gathering place for nightlife. Such diversified background elements have also attracted the attention of the brand manager of Jstone, who sprouted a new idea to deduce the image of a new store here. The plot is in Dongjiadu area, which located in the old city of Shanghai and is one of the earliest urban areas in Shanghai since the opening of the port. The blending of Chinese and Western cultures has long been witnessed here. It used to be the center of Shanghai, with the first Catholic Church in Shanghai and the earliest and most luxurious merchant shipping hall in Shanghai. It not only has the traditional lifestyle of Shanghai, but is also an important expression of Shanghai style culture. In addition, Dongjiadu was once synonymous with the famous light textile market in Shanghai. It was famous in Shanghai for its convenient and high-quality ready-made clothing customization service, and the suit customization business was also famous at home and abroad. The profound cultural heritage has also become the source of inspiration for the design, and draws the place blueprint with the inspiration of private customized services, so as to continue the design concept of "sailing through China and the west", and further describe the spatial tonality of "modern Shanghai style" step by step from surface to deep.

More Gold Winners
Product
China
MUSE Design Awards - Swealt
2022

Entrant Company

inDare Design Strategy Limited

Sub Category

Personal Care (NEW)

Interior
China
MUSE Design Awards - Gentleman Mansion Sales Center
2022

Entrant Company

YHDQ Design

Sub Category

Showroom / Exhibit

Product
China
MUSE Design Awards - 160X3.0
2022

Entrant Company

Xtep (China) Co., Ltd.

Sub Category

Sports Equipments (NEW)

Architectural
Hong Kong S.A.R., China
MUSE Design Awards - THE PAVILIA BAY
2022

Entrant Company

LWK + PARTNERS

Sub Category

Residential