LE PAIN de PALMIER

LE PAIN de PALMIER is a baking brand that inherits the exquisite gene of Joël Robuchon, a famous Michelin restaurant in Shanghai, and is assisted by the baking master TAKAHITO HIRAI. The first store of the brand-new LE PAIN de PALMIER is on the first floor of the Sun Palace, attracting a large number of young consumers.

Baked goods have been integrated into people’s urban life. People not only hope to buy baked goods amazing in taste here, but also hope that the atmosphere it connects can bring happiness out of satisfaction.

The atmosphere in the place where consumers purchase baked goods can make them imagine the favor. In this design, a baking display-retail space endowed with the philosophy of “sharing love and food” constructed by Dayuan Design intends to capture both the exquisite look of baked food and its warmly melt taste.

In the selection of design elements, Dayuan Design refers to the basic shapes of doughs after the basic operation of baking, such as flattening doughs, stretched strips, doughs with pricked holes or stacked patches, which can be transformed into a more abstract and modern design language in the space.