China   |  2022

MUSE Design Awards Silver Winner

ZEISS VISTA NO.001 Experience Store

Entrant Company

Guangzhou Jizhi Digital Technology Co., Ltd(ACME`SMART),

Category

Interior Design

Client's Name

Carl Zeiss Optics (Guangzhou) Co., Ltd.

Sub-Category

Retails, Shops Department Stores & Mall

ZEISS VISTA NO.001 Experience Store is a practice under the new retail model which combines digital experience, spatial experience and products, . The space design uses a coherent and variable medium to run through the whole space. In terms of consumer experience, through the combination of digital means and ZEISS products, the use of digital information walls, digital display means and technological art installations to display ZEISS products from multiple angles, this is a brand new shopping experience for consumers.

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