China   |  2022

MUSE Design Awards Silver Winner

Lutein egg

Entrant Company

Beijing Perfect Point Design

Category

Packaging Design

Client's Name

CP FOOD

Sub-Category

Fresh Food

This product is lutein egg, need to convey its funtion of protecting vision, strengthening vision and vision duration. It is innovative functional egg. In the process of packaging design, we hope to establish a relationship between eggs, product function points and protecting visual health. To convey that this kind of egg will be good for eyes after eating, we adopted the creative method of combining eggs, eyes and glasses to reflect the function points of the product. In order to make the packaging more interesting and vivid, we adopted the design of different eyes expressions. For packaging box we use two different shapes, one is triangle structure paper box with the form of the envelope, using environmental protection paper, reflects the design concept of environmental protection regeneration. The other design is suitable for mass production, the form of wet pressing egg box technology with labels.

Credits

Creative Director
Jeff Wu
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