2022 | Professional

MUSE Design Awards Silver Winner

Lutein egg

Entrant Company

Beijing Perfect Point Design

Category

Packaging Design - Fresh Food

Client's Name

CP FOOD

Country / Region

China

This product is lutein egg, need to convey its funtion of protecting vision, strengthening vision and vision duration.
It is innovative functional egg.

In the process of packaging design, we hope to establish a relationship between eggs, product function points and protecting visual health. To convey that this kind of egg will be good for eyes after eating, we adopted the creative method of combining eggs, eyes and glasses to reflect the function points of the product. In order to make the packaging more interesting and vivid, we adopted the design of different eyes expressions.

For packaging box we use two different shapes, one is triangle structure paper box with the form of the envelope, using environmental protection paper, reflects the design concept of environmental protection regeneration. The other design is suitable for mass production, the form of wet pressing egg box technology with labels.

Credits

Creative Director
Jeff Wu
More Silver Winners
Interior
2022
MUSE Design Awards - Innovation Bay & TIMETABLE Youth Entrepreneurship Base

Entrant Company

GUANGZHOU TIANYIN KECHUANG INVESTMENT CO.,LTD

Category

Interior Design - Commercial

Interior
2022
MUSE Design Awards - Idyll Time

Entrant Company

CHIG Interior Design, Ltd.

Category

Interior Design - Residential

Architectural
2022
MUSE Design Awards - Renovation of Xi'an Municipal Finance Bureau

Entrant Company

Architectural Division 1, Shanghai TIANHUA Architecture Planning & Engineering Co., Ltd.

Category

Architectural Design - Renovation

Interior
2022
MUSE Design Awards - STEPS

Entrant Company

say architects

Category

Interior Design - Retails, Shops Department Stores & Mall