China   |  2022

MUSE Design Awards Gold Winner

Home away from home

Entrant Company

NIO Life

Category

Product Design

Client's Name

Sub-Category

Hobby & Leisure (NEW)

Based on the principle of sustainable development, NIO Life has established a new environment-friendly fashion brand BLUE SKY LAB with global designers by reusing three vehicle-grade fabrics, “seat belt”, “airbag” and “haptex BASF leather” in automobile manufacturing to create a fashion collection. The BASF leather and seat belt are made into beautiful and practical tea stools or tables. The airbag and Karuun recyclable rattan wood are designed into lighting products with storage and lighting in one. The collection is based on a unified design style and design philosophy with a strong cohesion. It follows the sustainable consumption concept and collaborative reuse methods, aiming to appeal to consumers to gain a deeper understanding of the impact of leftover materials on environmental sharing and to show them how to use these leftover materials creatively. Consistent with NIO’s design philosophy, the exterior design combines elements of care, innovation and aesthetics. The entire collection has excellent layout adaptability, creating a soft and comfortable atmosphere for home space and subliminally promoting a sustainable lifestyle to consumers.

Credits

NIO Life
NIO
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