Shanghai Longfor Minhang Paradisewalk

Located in the south of Minhang District and the core area of Zizhu Innovation Corridor, Shanghai Longfor Minhang Paradisewalk is planned as a regional TOD shopping center. The project seamlessly connects rail transit with mix-used complex in a forward-looking way. In response to the natural and healthy lifestyle desired by local residents, the project provides pleasant outdoor spaces by exploring and celebrating the locality of Minhang Town, and creates the TOD-based urban complex for shopping center, culture and art center, garden office, office building, co-working space and long-term rental apartment, successfully transforming the commercial space into public social space of the community. Leveraging on the synergy of integrated architectural and interior design, ECE implemented the concept of "rocks under running water” throughout the design process, establishing a unified, flowing project image distinctively differentiated from the conventional shopping center. The building form and facade design are inspired by the rocks under running water, and based on the corresponding design vocabulary, use water running through rocks to outline the main building blocks and the relationship between the void and solid. The extremely modern facade conforms to the water town context of the area. The highly integrated lighting design and curtain wall design portray the silhouette of the building, and the 1,500 m2 virtual display screen above the main entrance becomes the changing and dynamic visual focus of the project. Based on its rich commercial operation experience and analysis of the overall commercial structure, ECE created a series of impressive spatial nodes and innovative rental spaces while ensuring the reasonable and efficient functional plane of maximum rent level. Full consideration to functional planar layout in the mall ensured a even pedestrian distribution and space popularity. As the first large high-end retail complex in south Minhang, the project reflects multi-dimensional consideration, visionary design and ingenuity. It not only brings a new shopping center to the area, but also pioneers in creating all-scenario experience space for family consumption, and set up a new commercial icon in the area through innovative facade design.