China   |  2022

MUSE Design Awards Gold Winner

NOMI Meisd Minimalist art wall watch

Entrant Company

Foshan Nanhai Aishi Household Products Co., Ltd

Category

Product Design

Client's Name

Meisd

Sub-Category

Accessories (NEW)

It is an entry lux creative art wall clock for modern fashionable homes, featuring a design idea of deconstruction, dislocation art, contrast and simplification. During the process of conception, the design team finalized this model after deconstructing the clock components and working out dozens of schemes through three-dimensional arrangement and reorganization. The sense of shape dislocation is mainly reflected in the large-size steel ring embedded in the dial. This kind of dislocation on the center of gravity of the mid-line not only shows a sense of distance and depth similar to three-dimensional space on the plane, but also is matched with the environmentally-friendly sheet with horizontal and vertical stripes on the right side of the dial, which further reminds people of the solar eclipse and its shadow, thereby endowing this work a deeper visual impact. The contrast mainly originates from the different visual performances of these three materials. The steel ring is spotless, representing the era and fashion; The dial is straightforward and intelligible, implying modernity and elegance; The environmentally-friendly sheet is separated from the texture of the plane through the deep stripes, which renders it more three-dimensional and solid, combining both novelty and nature.

Credits

Brand Manager
Lei Yin
Director of Product Design
Lianwen Peng
Product Design Supervisor
Jiaxing Ye
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