The design team created OWSPACE BOOKSTORE, owned by media people, a bookstore of authenticity and substance, a forum of knowledge dispersion and discourse, a good design to launch their flagship store. The façade unfolded like an ancient Chinese scroll. Layouts all catered to cultural uses. Arched bookshelves and reconfigured path structures made way for natural lighting. French windows ushered outdoor greenery in during the day and indoor illumination of indoor radiating out at night. The bookstore sought to create a reading space of authenticity and without superfluous designs. Wavy stair-like platforms allowed for flexible use of space to read and rest, truly putting users and books at the core. Seats beside French windows, sunlight, coffee aroma, and a wealth of books, enticed people to stay. This over 2800 m2 bookstore adopted a warm black color scheme. Black paint on ten meter tall book wall puts people in awe, while leading the traffic flow to the upstairs. The owners originally wanted the ceiling partly black, which would have had a looming presence. After deliberation with the design team, the final design achieved a balanced color scheme. The bookshelves and the desks were all furnished with stained hardwood to refine a reading space worthy of the patrons of letters, upholding the truth intrinsic to words.