2022 | Professional

MUSE Design Awards Silver Winner

Four Flavors Truffles Chocolate

Entrant Company

Hangzhou Qiao Nuo Fan Food Co., Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

Hangzhou Qiao Nuo Fan Food Co., Ltd

Country / Region

China

This is a chocolate gift box that blends the cultural elements of the Spring Festival in traditional Chinese culture. The packaging box is designed on both sides. The background picture of the carton has the most representative Chinese zodiac signs of the Chinese Spring Festival, a blessing “ Fu” already arrived, the God of Wealth, Chinese traditional folk culture - gongs and drums, folklore - Geode Box, and the golden boy and jade girl in Chinese myths and legends, sending consumers a New Year's blessing and peace, and bringing a wonderful visual experience. In addition, the box type adopts a conventional square design, and the maximum capacity can hold 500g of truffle chocolate, full of 100 chocolates.

Unlike other chocolate packaging with physical pictures as the visual core, this series of Chinese zodiac signs uses hand-drawn comic as visual elements. 2022 is the Year of the Tiger in China, with Chinese red as the main color. A cute little tiger with gold ingots in its mouth, chocolate on its hand, a lion dance hat on its head, and a "good luck" flag on its body, full of China Fad, expressing good luck in the Year of the Tiger and the good wishes of auspicious tigers to welcome the Spring. It greatly enhances the competitiveness of products, thereby expanding the consumer market.

The seal adopts the latest tear-open design, which can not only open the package quickly and easily, but also ensure that the package is intact. At the same time, each pattern of the box can be individually cut to make bookmarks or handbooks to become a new work. The carton adopts the spot color printing process. The color brightness is lower, the saturation is higher, so the visual effect is better. Combined with the backlight UV process, the whole package is more delicate.

The eco-friendly and odorless paper packaging adopted reflects it's low-carbon, safe, and recyclable characteristics, which is in line with the current requirements of green life to reduce pollution, protect the environment, and make a contribution for creating a green home.

Credits

Hangzhou Qiao Nuo Fan Food Co., Ltd
Weidong Xiong
Hangzhou Qiao Nuo Fan Food Co., Ltd
Zhengjing Huang
Hangzhou Qiao Nuo Fan Food Co., Ltd
Lei Zhang
Hangzhou Qiao Nuo Fan Food Co., Ltd
Li Lin
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