Tsingtao Centennial Brew Beer

Tsingtao Centennial Brew Beer



INSPIRATION:

Ivie was tasked by Tsingtao to develop the packaging design for a limited-edition centennial brew beer, which was launched to celebrate the brand’s centennial milestone in business. Tsingtao wanted to leverage this limited-edition product to showcase its DNA as a brand with strong heritage and tradition, that comes with high-quality craftsmanship. Through our deep understanding of the brand, we took the approach of communicating Tsingtao as one of the pioneers in the country, with a storytelling message of how it started delivering high quality and smooth tasting beer to consumers.



UNIQUE PROPERTIES / PROJECT DESCRIPTION:

Ivie’s design inspiration was drawn on telling a story of how beer was transported back in the olden days. With horse-carriages being the main mode of transportation back then, we created a unique illustration of a traditional-looking horse-carriage that featured prominently in the design. Integrating expertly into the illustration are quality-sourced beer-making ingredients that forms a circular trail to communicate the journey taken by Tsingtao in delivering a top-quality beer to your doorsteps.