China   |  2022

MUSE Design Awards Silver Winner

Space party

Entrant Company

Guangzhou Kemei Commodity Co., Ltd.

Category

Conceptual Design

Client's Name

Sub-Category

Other Concept Design

The "Space Party" illustration art work is an original cartoon IP specially developed for children. From the most interesting things for children during their growth, the brand has carefully selected the elements of the universe, technologies, animals, and so on, and created works with modern understanding and brushwork. This set of illustrations not only shows children the future and development, but also demonstrates a strong sense of intimacy and positive energy. Considering the brand image and brand association, the design team adopted abundant and attractive colors, and used four kinds of common plush toys in life, namely cats, dogs, bears, and rabbits, to impress children and consumers to the greatest extent. In addition to commodity attributes, this set of IP could also adapt to a variety of carriers, including animated GIFs, vertical screen screensaver for mobile phones, elevator & subway ads, thermos cup stickers, refrigerator stickers, and the like, which offers considerable convenience for brand promotion.

Credits

Illustrator
Liu Weiqi
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