Ani Dairy

The challenge

The client approached us to do the rebranding of their line of dairy products that have been on the Armenian market for years.

In this market, the dairy presence is very fierce given that a very big number of brands are competing against one another. Studying the market, we noticed that there is an unhealthy competition environment, where each brand wants to look like the other. Therefore, the market lacks a unique design that stands out from the lot. Furthermore, from a creative perspective, we notice that the branding and design approach for all these dairy products is overall chaotic and lacks an impactful strategic plan. All the present dairy product brands have the same schemes of color, patterns, and elements that presented non-harmonic and unfit solutions for dairy products.



The solution

In a rebranding project, research and statistic play a key role in helping us understand the exact needs of the market in order to come up with the most efficient solutions. During the design and concept finalization stages, it is extremely important to test the result with targeted tools among research consumers.



The Result



After the newly redesigned line was launched on the Armenian market, the brand had great feedback and a very considerable rise in the sales for all its items. With the popularity of the rebranded Ani products getting bigger and bigger, we can confirm that a good and successful visual communication strategy has a direct and straightforward impact not only on a visual level but also from a merchandising and business point of view. Branding is really a powerful tool!