China   |  2022

MUSE Design Awards Silver Winner

"Love is invisible" T-shirts

Entrant Company

TSDdesign.inc

Category

Packaging Design

Client's Name

Super Joey Foundation

Sub-Category

Fashion, Apparel & Accessories

"Love is invisible" is a public welfare activity launched by the American Super Joey Foundation in 2022, which will be launched in nearly 20 cities in the United States. The Super Joey Foundation is dedicated to childhood cancer care and calls attention to this particular group. Due to the outbreak of the global epidemic in 2020, discrimination against Asians in the United States has increased. The design creativity of "Love is Invisible" is specially based on the concept of "water tolerance" in Asian culture to show that the love between people is invisible. It can eliminate discrimination and eliminate barriers. Based on this, we made T-shirts and special packaging designs; young volunteers of different races and skin colors all over the United States will wear the "Love is invisible" series of products to promote this concept in public welfare activities. The product will also be sold online, and the funds will be used to care for children with cancer in the United States. We firmly believe that love is invisible, and no child should fight cancer alone!

Credits

TSDdesign.inc
En Ke
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