MinBenChi Dessert Shop

We build a dreamland in the real world. Upon walking inside, the desserts charm the visitors, stirring their taste buds with delight. The design materializes this sense of well-being. The tastes transmit to the bodily sensations. The dream has just begun as people wrapped in honey and sugar.

The client pioneered the creative industry of pastry with his constant experiments. Accordingly, we create a theater of new scenography beyond ordinary life, bringing everyone into an imaginary world. The creative desserts work like a magic wand, turning the pastry into a sweet expectation of happiness. Whoever walks into the shop will be attracted by the setting and slip into the space-time of fairy tale that opens up the fantastic journey of taste and vision.

The illusionary and yet existent balloons are floating, flying unicorn running above the head, and the dense white flowers extend from the ceiling, like the alpine flowers growing on the cliff, weaving together a sense of surreal setting.

The setting turns the clock back to Medieval French. The sense of history fills every corner of the space. The preserved portion of the original building and the traces of formwork left intentionally on the ceiling and columns create a patina effect. Similar elements are the molding on the wall, pipelines and appliances, the brick masonry door frame, the chandelier and embedded lights, guardian-angel mural, plastic balloon, and the unicorn. They meet mid-air four meters above the floor, giving forth a disorienting vastness with its dynamism of descending order.