China   |  2022

MUSE Design Awards Silver Winner

Colorful fruit cube creative packaging

Entrant Company

Qingdao LassonBrand Design Co., Ltd.

Category

Packaging Design

Client's Name

Jiangxiaobai

Sub-Category

Wine, Beer & Liquor

1. The Jiangxiao Baiguo Cube series is divided into four flavors: white grape flavor, Kaman orange flavor, mixed fruit flavor, and peach flavor. Cartoon elements are used to display the flavor characteristics, and important information is placed in the visual center. 2. Falling in love with a wine starts with its appearance, lasts longer than its taste, and ends with its character. The Jiangxiao Baiguo Cube series, its main consumer group is women, and the high-quality packaging is a magic weapon to attract women, whether it is the spring breeze or the Pain and frustration, colorful colors will infiltrate our mood. In the afternoon after the rain, have a glass of fruit cubes with ice, take a sip, feel the faint fruity fragrance between your lips and teeth, swallow, the choke mouth belonging to liquor makes people frown slightly, and the sweetness of the fruit cubes makes people feel rippling. 3. The cold wine bottle will make the cold in winter even more piercing to the bone. The moment the fingertips touch, the tightened nerves will also smash the urge to drink. As women grow older, they will be more repulsive to cold things and long for warmth to embrace themselves. The cover of the imitation leather paper will visually offset the icy feeling conveyed by the glass, and in the cold winter, I am willing to have a cup of fruit cubes to warm my body. 4. Young, fashionable, colorful and changeable, all good words can describe Jiang Xiaobai's consumer groups. This wine can also be sought after by women like lipsticks and bags, and become a hot element for women's selfie punch cards.

Credits

Qingdao LassonBrand Design Co., Ltd.
xinyi wu
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