“Arthur” is a fictional character, born and raised near W Atlanta Midtown. Virserius Studio’s concept for the hotel is the recreation of Arthur’s estate and garden, decorated with collections obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. From the moment guests arrive they are transported into Arthur’s unique world. The lobby boasts ceilings 3 stories high with beautiful gem tones. To scale down the height, Virserius Studio created grand custom light pieces, cascading abstract birdcages representing those Arthur collected during his North African excursions. Among the other standouts is the large-scale digital wallcovering extension of Arthur’s botanical garden. The lobby also has tiered terraces with amphitheater seating, which may cordoned off for private gatherings if desired. For the bar and lounge, Virserius Studio created a larger space providing seamless transition from indoor to outdoor living, allowing guests multiple areas to socialize and wander about freely as guests would at Arthur’s estate. The intimate seating arrangement includes tufted pieces with transitional and bohemian touches; the flowers on the ceiling are taken from the garden itself, and a standout is Arthur’s proud collection of butterflies that he wishes to share. The outdoor space also boasts a fireplace and sculptural pieces that encourage guests to enjoy for extended periods of time. The bedrooms evoke softness, peace and tranquility while providing punches of color, transporting visitors to another place and experience. They also offer subtle nods to the Atlanta’s natural beauty, with trees that are native to Georgia. The suites treat visitors to a layered art experience with different graphics, sculptures and installations that treat guests to the unexpected. The art also pays homage to Atlanta as the epicenter of music and entertainment.