China   |  2022

MUSE Design Awards Gold Winner

BAI BING YUAN · FROM NOTHING

Entrant Company

UnKnown Brand

Category

Packaging Design

Client's Name

BAI BING YUAN

Sub-Category

Limited Edition

The taste of Mid-Autumn Mooncakes quickly dissipates after tasting, and the festive atmosphere gradually becomes "no". We hope that this festive taste can be retained for a long time and become "yes". He has two moon cakes. one is edible moon cake, and the other is a 1:1 reduction of cold fragrance aromatherapy moon cake. You can still keep the good taste after eatingThis is the brand's souvenir, limited to 100 copies per year, only for giving but not for sale. This time, we are co-branding with a Chinese moon cake brand with a history of 100 years to present a unique "taste" in a unigue way. The taste of Mid-Autumn Mooncakes quickly dissipates after tasting, and the festive atmosphere gradually becomes "no".We hope that this festive taste can be retained for a long time and become "yes". The outer bag is made of special black cardboard, and the text part is made of bronzing process.The outer box is made of grey board paper, and 80g color dragon paper is used as the box surface paper, and the matte UV process is used to show the vague feeling of "creating something out of nothing". The box edge ICON combines the bronzing process.The difficulty of it lies in the creativity and how the creativity is presented through the packaging design. During the process, we conducted many.Exchanges with the printing factory, as well as product proofing. In order to ensure a better presentation effect.

Credits

Creative director
Dong Cheng
Project planning
QianWen Fang
Creative design
Yao Guo
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